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The Business of Architecture: Lessons in Firm Growth, Leadership, and Practice Management Webinar
Return to: Calendar
Start: Thursday, August 27, 2026
Location: Webinar
Time: 12 p.m. Eastern
Web Site: us06web.zoom.us/meeting/register/WZEnMNpOQqGIerA5RXO0Lg#/registration
The Business of Architecture: Lessons in Firm Growth, Leadership, and Practice Managment - Aug. 27

The success of an architecture practice relies on more than design excellence. It requires strategic decision-making, strong client relationships, and the ability to lead. This panel discussion brings together four firm principals from across Florida to share candid, firsthand accounts of the business decisions that shaped their practices.
Through a moderated conversation, panelists will explore topics including firm growth, financial decision-making, selecting and maintaining client relationships, managing risk, investing in employees, and balancing business priorities with a commitment to design quality. The discussion will also highlight lessons learned throughout their careers and advice for architects preparing to take on greater leadership responsibilities.
This program is intended for emerging professionals, project architects, and architects interested in understanding the business operations behind successful firms, as well as current leaders seeking perspective into practice management. Participants will learn how strategic leadership decisions can influence the future of architecture firms.
Featuring: Jacki Hale, FAIA, Jonathan Moore, AIA, Mariela Bravo Pascual, AIA, and Elizabeth Starr, AIA
August 27, 2026
12 p.m. Eastern
FREE
1 LU
REGISTER
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