Member Communications
Member Communications
Goals
- Provide AIA member value through communications
- Support the AIA brand
- Promote AIA resource to members
- Offer touch points to members and the public
Component Playbook
Requirement: Follow AIA brand guidelines consistently across all the component's electronic and print media to ensure members experience AIA as a unified organization.
Documentation: Provide the component website's URL and the insitute will review the component's web branding. Provide a copy of the component's key print publications, such as a business card, letterhead, or at least one example of the cover of a magazine, brochure or flyer if produced.
AIA National Resources:
AIA Florida Resoures:
Requirement: Provide regular, visible promotion of specific AIA products - AIA Contract Documents, AIA Career Center, AIA Conference on Architecture, and AIAU - in the component's electronic and print communications. (Revenues from these products are shared with components via resource allocation.)
Documentation: Provide screenshots of web communications or copies of print communications showing how the component advertises each of the four AIA products and services listed above.
AIA National Resources:
AIA Florida Resources:
Requirement: Contribute at least one upcoming event to your component website that is hosted on the AIA digital platform. If the component does not participate on the AIA platform, maintain the component's own presence. To ensure members and the public can engage easily and directly with the component, provide a dedicated point of contact.
Documentation: Provide the component website's URL. If the component does not have a website, the institue will verify the component has uploaded content to its AIA-hosted chapter wesbite. Provide telephone, name and contact information for the person who is the component's primary point of contact. Provide a screenshot of this contact information on the component's website or a URL for that page.
AIA National Resoures:
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